Unser Engagement
Unser Engagement

Why Natural?

68% of people think it's important for the ingredients in personal care products to be "natural. *

That's why we hold such a high standard.

Natural ingredients, when properly chosen and carefully manufactured, are profoundly effective, inspiring to your senses, better for the environment and most beneficial to your overall well-being. It's long been held that you're only as healthy as what you put in your body. We believe the same goes for what you put on it.

You are part of nature.

We humans are natural in the truest sense of the word. That's why natural products work in harmony with our bodies. Their ingredients nurture our skin and hair with wholesome nutrients that our body chemistry is familiar with.

Natural ingredients work.

Imitation is the sincerest form of flattery. So it's no surprise that the most effective synthetic ingredients are inexpensive chemicals modeled after natural ones.

For example, willowbark extract contains salicylic acid, a natural exfoliant that can make the skin smoother and clearer. Other brands use the synthetic alternative, because it is cheaper and easier to produce. Sure, they're both effective, but by going straight to the natural source for our ingredients, we end up with a product that works better with your skin.

Your skin is a sponge.

Plain and simple, your skin is your largest organ, and what you put on it gets absorbed into your body. In fact, studies show that 60% of the ingredients get absorbed into your body. Synthetic chemical ingredients are not always easily metabolized in the skin, which can have potentially harmful effects. It's enough to make you think twice about letting your skin and hair soak up these synthetic ingredients.

* This statistic comes from a survey we recently conducted to help bring attention to the need for Setting The Natural Standard.

Lesen Sie Produktetiketten?

Wir sind davon überzeugt, dass Sie nicht nur auf das achten sollten, was in unseren Produkten enthalten ist, sondern auch auf das, was nicht darin enthalten ist. Wir geben Ihnen hier einige Tipps in Bezug auf die Punkte, die Sie prüfen sollten.

Staying Focused on Our Vision and Mission

We make people's lives better every day, naturally. This drives our every activity and interaction, and helps us measure whether we're reaching our goals.

Lesen Sie Produktetiketten?

Wir sind davon überzeugt, dass Sie nicht nur auf das achten sollten, was in unseren Produkten enthalten ist, sondern auch auf das, was nicht darin enthalten ist. Wir geben Ihnen hier einige Tipps in Bezug auf die Punkte, die Sie prüfen sollten.